On Saturday, March 24th, Pachamama Coffee opened the doors of its newest retail location: The Roastery Coffeebar in Midtown Sacramento. With a line out the door for the 7 am opening, Saturday was a vibrant day of classes, live music, and celebration.
Good Day Sacramento was in attendance bright and early, featuring the first customers (each of whom received a free Pachamama Coffee hat!), and highlighting the connection between the farming, roasting, and consumption of coffee that Pachamama Coffee has made concrete with the Roastery Coffeebar.
Throughout the morning and into the afternoon, there was a flurry of activity that kept the opening feeling more like a celebration than a day at work. Pachamama welcomed Karla from Cru Chocolate to sample several varieties of her local chocolate, followed by Upper Crust Baking Co. from Davis with samples of their rosemary bread and Nutella babka. The morning was capped off with a lively performance by Mariachi Trio Tradicional de Sacramento, one of the region’s premier mariachi troops.
Customers, staff and friends joined the group in several impromptu dance parties on the spacious main floor of the café. Thanks to the support of an engaged community, outstanding business partners and artists such as Eddie Stein and John Foster who produced the custom furniture and woodwork, the Roastery Coffeebar began its journey with a step in the right direction. Carrying this commitment to community engagement, Pachamama Coffee is also charged with bringing their neighbors into the diverse world of coffee. This is accomplished in several ways. The Roastery Coffeebar will offer seven organic single-origin coffees at all times, which gives customers access to the best crops from the world’s coffee growing countries, from Latin America to East Africa.
Pachamama's baristas love to chat about all aspects of coffee with customers, whether they are talking to a seasoned pro or someone who is just beginning to learn about the different elements of specialty coffee. The atmosphere is one of inclusion and curiosity - all types of questions are welcome at the cooperative's café locations. As a 100% farmer-owned cooperative, Pachamama is dedicated to educating the public on how coffee is produced, and connecting them to the stories and personalities of the farmers behind the beloved beverage.
Visiting the new location, one will see pictures of Pachamama’s farmers, hear their stories told, and be able to participate in classes and educational events. When one buys from Pachamama Coffee, they are buying into a unique supply chain that empowers small-scale coffee farmers to roast and brew their own coffee. The 6000 square foot venue will host community events such as guest speakers, open mic nights, and art workshops. It will be a space to connect, collaborate and celebrate great coffee and the cooperative business model. Continue reading below to view a gallery of images from the Grand Opening event.