With great pride and excitement, we are announcing our newest collaboration and partnership today. Straus Family Creamery’s Barista Milk will from now on, be served in all five café locations for those who prefer cow milk.
Why Straus Family Creamery?
The decision to transition to Straus Milk was an easy one to make for two simple reasons: First, it is hands-down the best-tasting, best-foaming, most delicious cow milk out there, plus it’s certified organic. And second, we couldn’t be more aligned with Straus Family Creamery’s mission and commitment to collaborative farmer relationships and innovative sustainable, organic farming practices to protect our land and the future.
A few weeks ago, Chief Retail Officer and Master Barista, Cruz Conrad, and Co-Founder, Thaleon Tremain, had a chance to sit down with Founder, Albert Straus (right to left), at our Midtown Café for an animated conversation over cappuccinos and affogatos. Yes, they make delicious ice cream too.
We learned that Founder Albert Straus will be implementing the final piece of his carbon-neutral dairy farming model in the near future with a dramatic climate change solution at the Straus Dairy Farm, which was the first certified organic dairy west of the Mississippi River. By adding a specific red seaweed supplement to the cow’s diet, the dairy cow’s enteric methane emissions have the potential to be reduced by up to 95%. The Straus Dairy Farm is the first organic dairy farm committed to using the certified organic red seaweed supplement when it becomes available at scale. Upon completion of the model, Straus Dairy Farm’s organic milk will have a climate-positive footprint, similar to non-dairy, plant-based alternatives and a lower climate impact than soymilk. All twelve Straus milk supplier farms, located in Marin and Sonoma Counties, California, are on track to adopt this model and become carbon neutral by 2030.
Straus Family Creamery’s regenerative carbon farming practices also include the promotion of soil health, restoring woodlands and streams, and mitigating climate change through carbon sequestration as outlined in an aggressive carbon farm plan in collaboration with the Marin Carbon Project.
Only the Finest Milk for Pachamama Coffee
Straus Family Creamery Organic Barista Milk is pure and has absolutely nothing added. It was specifically developed with the help of baristas to support the craft of coffee making. It produces a microfoam with dense bubbles that are consistently stable and have a velvety mouthfeel. Pachamama Coffee’s Chief of Retail, Cruz Conrad, is the guiding hand behind our cafés’ operations. He feels strongly about only pairing the highest quality ingredients with Pachamama coffee.
“I often think about how we can make every cup better than the last,” he says, “and I work tirelessly to ensure that every sip mirrors the dedication of professionals worldwide: from the farmer to the roaster, to the baristas.”
“With every ingredient,” Cruz continues, “we strike a delicate balance to seamlessly meld flavor with presentation and ensure an atmosphere that respects and reveres the cup, its origins, the dedicated individuals behind its creation, and the guests who empower this intricate supply chain. Straus Family Creamery is a natural fit for Pachamama.”
Beyond The Cup
With each Pachamama cup of coffee we express our respect — for the earth, the farmer, and the consumer. The best-tasting, highest-quality coffee always comes from the healthiest, most diverse ecosystems, such as the ones where Pachamama farmers grow their beans. Milk is no different, the best, freshest and most flavorful milk comes from the healthiest animals who are free to graze on organic pastureland.
“It’s really essential for us to support farmers around the world,” says Albert. “Working with Pachamama Coffee Farmers, who are mission-aligned helps us further our mission to sustain family farms and revitalize rural communities.”
We are pleased to enter into this partnership with Straus Family Creamery, a like-minded supplier as we craft a narrative of mutual values. Always advocating for a healthier, fairer, and direct supply chain for farmers and a superior coffee experience for our patrons, we honor our cherished Pachamama, our Mother Earth.